Choosing the right foundation shade in-store can be a nightmare at the best of times. All that store lighting, sales assistants with their own ideas, the distractingly huge array of products....
When buying online, the nightmare is all the worse! Different monitors, lighting, confusing online swatches....
Over the last few years, I've bought eight foundations online without being shade-matched in-store for the brand prior to buying - Tarte Amazonian Clay, By Terry Densiliss, Kevyn Aucoin SSE (advised by MUA friend), TheBalm Even Steven, The Ordinary, Chantecaille Future Skin, IT Cosmetics CC Cream, and Huda Beauty #FauxFilter.
I was singularly lucky to have hit the jackpot when it came to shade matching - with the exception of the IT Cosmetics, where Medium is too pale and Tan is way too deep for me, but that is because they do not HAVE a shade for me, rather than because I picked the wrong one. The same is the case with The Ordinary - 2.1Y is too deep, the rest are too pale or too red. Again, not because of my choice, but because of the brand's shade limitations.
In all the other six cases, I picked the perfect shade match for me, thanks to intensive googling, comparison with other foundation matches, advice from a MUA friend in one case, and guesswork.
Today, I've got swatches and demos of the Huda Beauty #FauxFilter Foundation shades for the warm-yellow/medium-tan/olive part of the spectrum - specifically, shades that cater to South Asian/Indian/Middle Eastern, and Latino skintones. Sorry, everyone else - unfortunately, this blog doesn't get much by way of PR samples (I get, what, FOUR a year? And those are mostly skincare), and I don't buy up things I don't use. Ergo, the shades I chose are in my own range, apart from a few samples I received as GWPs.
So hopefully, this will help those who are warm-yellow, medium to tan, olive-hued, in choosing the right Huda Beauty Faux Filter Foundation for them. For reference, I've also included the full range of every foundation shade I wear, and a comparison with NARS All Day Luminous Weightless Foundation.
Scroll down for swatches, demo, and review of the Huda Beauty #FauxFilter Foundation Shade For Olive/Warm/Tan Skintones.
Watch this video for the live swatches and demo, and do give me a thumbs-up as well! Remember to subscribe to my channel for further updates.
Out of the 30 shades available, Huda has included a generous number for "our" spectrum" - understandably subjective, since she herself has Middle Eastern roots. There are quite a few with yellow undertones as well.
Now, this part of the spectrum starts with Latte, which is 300N, though I have heard that Cheesecake, at 250G, is another good starting point, because these foundations oxidise after a while. On me, they turn at least one shade deeper within an hour or so of wear, so this is something you need to keep in mind while making your choice.
If you want to see OXIDISED swatches of these - and you need to, because they turn quite a bit deeper - go to the video embedded above.
A comparison with NARS Stromboli can also be found in the video above.
For reference, here is my foundation chart:
You notice I've left out the ubiquitous MAC. I was matched to NC37 in the Studio Tech cream compact, and in the Studio Fix Powder back in 2011, but the atrocious behaviour of sales assistants in more than a dozen MAC stores across an equal number of countries means I have been avoiding mentioning the brand at all on this blog. As an Estee Lauder SA once told me when she saw me making my tearful way across to her counter, "Those people are TRAINED to behave that way." Huh? Whaffor??
Quick thoughts on the Huda Beauty #FauxFilter Foundation
Being incredibly oily, acne-ravaged (steroids, BC, lifestyle...) at the moment, I now almost exclusively use the Huda Beauty #FauxFilter Foundation in my morning routine. It offers full coverage, fabulous wear-time, and better mattification that most of the others listed above. I'm not too arsed about the fragrance. It is tolerable, and fades away upon application.I hope this helps you choose your shade, if you are in that part of the skintone spectrum. Let me know your thoughts!
To get your Huda Beauty #FauxFilter Foundation, go here - they ship worldwide, and a bottle costs £32 for 35ml.
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