The background
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The name
Cosmetopia is an amalgamation of the words cosmetics and utopia; for any makeup lover, utopia would involve high quality beauty products, beautiful lipsticks in a variety of colours, highly pigmented eyeshadows in well-packed palettes, foundations with long-staying, flawless results, hair products that result in glossy, frizz-free locks and skincare that actually works.The difference
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I believe in keeping it real. You won’t find the flawless looks or paid reviews from glossy magazines here; you’ll find what is wearable, doable, and believable.
Apart from beauty box unboxings, regular product reviews, news, campaigns, trends and makeup looks, Cosmetopia Digest deals with beauty in a historical context, showcasing vintage beauty advertisements, trends of yore, products our grandmothers and great-grandmothers used and loved, antique cosmetics and so on.
This blog features many top international brands from around the world. Brutal honesty is Cosmetopia Digest's feature, as my monthly "Empties" posts and disclosure policies will show.
As of Q4 2016, almost all posts (save about 12 or so) feature products purchased by me. I consider review requests when I am approached. Provided the product is something I would consider buying.
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The awards
Cosmetopia Digest was shortlisted among the top 5 blogs in the Makeup and Beauty category for the BlogAdda Awards in 2014, and in 2015. The only blog to be in the Top Five for two years in a row.In 2015, Cosmetopia Digest was selected among the top 15 beauty blogs for the Baggout Blog Awards.
Cosmetopia Digest is also among Asia's top 100 Beauty Blogs.
This blog is among Preen.me's 2015 list of 50 Blogs You Should Be Reading (worldwide).
The blogger
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Was brought up by a makeup-junkie Mum, but did not play with her stash despite her best efforts. I became addicted to makeup once I finished my studies, and there's been no looking back since then.
Apparently, the name "Renu" means atomic, which a lot of people translate as "tiny", but I prefer "capable of destroying large cities when in contact with neutrons".
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Apart from beauty and makeup, I love books (fiction/thrillers/dystopian/antiquarian first editions/school stories/classics), fountain pens, musical theatre, opera, military history, and antiques, in no particular order.
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The skin and hair
I have frizzy, dry hair from years of sulphate-shampoo washing and no conditioning (tomboy, remember?). I have oily, incredibly acne-prone skin that breaks out for no rhyme or reason. I have yellow/olive undertones.I never buy, use or review fake or grey market products. Everything shown on this website is sourced from the brand's official website or from an authorised retailer.
The colours
I prefer muted dusty-rose, mauve or similar neutral lipsticks, peach blushes, all bronzers, and I love playing with most eyeshadow colours except for the pale can-only-highlight shades.Foundation shades
You notice I've left out the ubiquitous MAC. I was matched to NC37 in the Studio Tech cream compact and in the Studio Fix Powder, but the atrocious behaviour of sales assistants in more than a dozen MAC stores across an equal number of countries means I have been avoiding mentioning the brand at all on this blog. As an Estee Lauder SA once told me when she saw me making my tearful way across to her counter, "Those people are TRAINED to behave that way." Huh? Whaffor??